Free tool

AI training data value estimator

Estimate AI training data value from published prices only: choose what your company holds and see what AI buyers reportedly paid for the same kind.

Updated

1. What kinds of data does your company hold?

2. How much of it?

minutes of footage

Unpublished creator footage, b-roll, product or training videos, recorded webinars. Only count what you own and may license.

Range from published prices

$600 to $4,350

Your quantities × what AI buyers were reported to pay others. Not an offer or a valuation.

Video footage: 600 minutes of footage

$600 to $4,350

The link holds only the kinds and amounts above, never your name or company.

Runs entirely in your browser. Nothing you type is sent to us or stored. Published prices are what specific buyers paid specific sellers; your data's rights, quality and buyer change everything.

Runs in your browserBuilt and maintained by the DataBroker team

Embed this tool on your site

Put this tool on your own site. It runs in your visitors' browsers, and the line under it credits this page.

How to use the AI training data value estimator

  1. Step 1

    Pick your data types

    Video, photos, audio, books, code, conversations, documents or tasks: tick everything your company holds and may license.

  2. Step 2

    Enter how much

    Minutes, photos, hours or books, counting only what you own the rights to. Types without a published price are listed, not valued.

  3. Step 3

    Read and share the range

    See your amount times each published price, with the buyer and source, then copy a link to the result to share.

What is AI training data worth?

AI training data value is what an AI company would pay to license your data for training models. Few prices are public; the reported ones are per minute of video, per photo, per hour of audio and per book.

AI training data value estimator specs and limits

Data types8: video footage, photos and images, audio and speech, books, source code, conversations and chat logs, business documents, task and workflow data
Priced from4 types with a published price: video, photos, audio and books
ArithmeticYour quantity × each published price; the range runs from the lowest to the highest. No multipliers, no averages
ShareA result link holding only the types and amounts, with its own preview card
Where it runsIn your browser. Nothing you type is sent to us or stored
EmbedFree to embed on your site with the code below the tool
Not includedA price for code, conversations, documents or tasks, since no buyer has published one

More about the AI training data value estimator

The published prices behind the estimate

Most AI data deals are private. The figures below are the per-unit prices that reached the press, each tied to a named buyer and a dated report. They are the only numbers the estimator uses.

Data typePublished priceBuyer and contextReported
Video footage$1 to $4 per minuteAI companies, OpenAI and Google among them, buying unpublished creator footage: typically $1 to $2 a minute, more for 4K, drone and 3DJanuary 2025 (Bloomberg)
Video footage$2.62 to $7.25 per minuteAdobe paying creators for everyday-action clips to train its video model, about $120 per videoApril 2024 (Bloomberg)
Photos and images$0.06 to $0.16 per photoAdobe paying contributors per photo for AI trainingApril 2024 (Bloomberg)
Audio and speech$20 to $30 per hourA consultant's recommended rate, net to stations, for licensing news content to AI companies: advice, not a deal priceNovember 2025
Books$5,000 per bookMicrosoft's three-year training licence offered through HarperCollins, split equally between publisher and authorFebruary 2025 (Bloomberg)

The audio figure is a consultant's recommendation for news broadcasters, not a payment anyone reported. The tool labels it as advice.

Types with no published price

Code, conversations, business documents and task data sell, but no buyer has published a per-unit price. The best-known figure, Reddit's reported $60 million a year from Google, covers a whole platform's content and can't be divided into a price per conversation.

Rather than guess, the estimator lists these types as not estimated. For them, a real quote in the data pricing calculator, or a cost-based figure in the data value calculator, is a better start.

How to read your range

  • It is what buyers paid others for similar material, not an offer for yours.
  • Rights decide everything: footage with people, music or logos you can't clear is worth little whatever its length.
  • Prices from 2024 and 2025 may not hold; buyers' needs shift as models change.
  • One licence is not the whole value: the same data can often be licensed to several buyers.

Example: a training company with 600 minutes of unpublished course video gets $600 to $2,400 at the January 2025 rates and $1,572 to $4,350 at Adobe's 2024 rates, a range of $600 to $4,350.

If it doesn't work

A type says no estimate
No AI buyer has published a per-unit price for it, so we don't make one up. Use the data pricing calculator with a quote you have, or price it deal by deal.
The range is very wide
It spans different buyers and years. The source under each line says who paid what; the one closest to your data is the better guide.
The shared link shows different numbers
The link carries the amounts at the moment you copied it. Change a figure and copy the link again.

Sources

6 sources · checked Nov 9, 2026

AI training data value estimator FAQ

All DataBroker questions →

How much is my company's data worth to AI companies?

For video, photos, audio and books, the estimator multiplies what you hold by prices AI buyers were reported to pay. For other types no price is public, so the honest answer is that it is set deal by deal.

Where do the prices come from?

From news reports of specific deals, mostly via Bloomberg, each linked under the result and in Sources. We add a price only when a named outlet published it.

Why doesn't it estimate code or chat logs?

Because no buyer has published a per-unit price for them, and inventing one would make the whole estimate look more certain than it is.

Is this different from the data value calculator?

Yes. The data value calculator uses your own costs and assumptions. This estimator uses only published AI buyer prices and shares the result as a link.

What does the shared link contain?

Only the data types and amounts you entered. No name, company or contact detail is in it, and nothing is stored on our side.

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Free tool

Try the AI training data value estimator

AI training data value is what an AI company would pay to license your data for training models. Few prices are public; the reported ones are per minute of video, per photo, per hour of audio and per book.

  • Free
  • No sign-up
  • Runs in your browser