Comparison
Snowflake Marketplace and the alternatives for data sellers
Snowflake Marketplace shares live tables into buyers' own accounts; here is who can list there and what to use when it doesn't fit.
Published
The short answer
Snowflake Marketplace is where organisations with a full Snowflake account publish listings that share live data into other Snowflake accounts, free, as a trial or paid through Stripe payouts. It is the best fit when buyers already query in Snowflake. Sellers without Snowflake, or with one-off datasets, usually do better with other marketplaces, direct sales or a broker.
Key facts
- Snowflake's documentation calls a Marketplace listing an enhanced form of Secure Data Sharing: consumers get the provider's tables, views or application inside their own Snowflake accounts, with no file to download. (Source: Snowflake docs: About listings, checked )
- As of November 2026, publishing a public Snowflake Marketplace listing requires a full Snowflake account and an approved provider profile; trial accounts and reader accounts cannot publish to the Marketplace. (Source: Snowflake docs: Use listings as a provider, checked )
- As of November 2026, Snowflake Marketplace paid listings support usage-based pricing, subscriptions and installment plans, and Stripe pays providers after consumers pay. (Source: Snowflake docs: Paid listings pricing models, checked )
- As of November 2026, AWS Data Exchange charges sellers 3% on public offers and 1.5% to 3% on private offers, per the AWS Marketplace Seller Guide. (Source: AWS Marketplace Seller Guide: listing fees, checked )
How Snowflake Marketplace works for sellers
Snowflake's documentation calls a listing an enhanced form of Secure Data Sharing. A provider publishes tables, views or an application from the account where the data already sits, adds a title, description and sample queries, and consumers get access inside their own Snowflake accounts.
Listings can reach accounts in other regions and on other cloud platforms, which a plain direct share cannot. For the buyer, there is no file to download and no pipeline to build; the data appears as something they can query.
Why sellers choose it
That design is the main reason to choose it. Many analytics and data science teams already work in Snowflake, so a listing lands in the tool they use every day, and updates reach them as soon as the provider changes the underlying data.
Listing types and requirements
| Listing type | Where it appears | What it needs |
|---|---|---|
| Free private listing | Only to the consumers you name | A full Snowflake account; no provider profile needed |
| Free Marketplace listing | Public on Snowflake Marketplace | An approved provider profile |
| Limited trial | Marketplace only; trial of 1 to 90 days | An approved provider profile |
| Paid listing | Private or Marketplace, in supported regions | Provider profile, Stripe payout account, billing address in a supported country |
- Trial accounts and reader accounts cannot publish to the Marketplace; a full account is required.
- An organisation administrator has to accept the Snowflake Provider and Consumer Terms, and Snowflake approves provider profiles against its provider policies.
- Paid listings support usage-based pricing (per query, billable events, a monthly fee with an optional cap), subscriptions with one-time or recurring billing, and installment plans.
- Stripe pays providers after consumers pay; when a consumer buys with a Snowflake capacity commitment, Snowflake pays the provider instead.
- The pages we checked do not publish the fee Snowflake keeps on paid listings. Payout reports show gross amounts, fees and taxes, so ask Snowflake for the current rate before you set a price.
Snowflake Marketplace against the alternatives
- Length of a limited trial on Snowflake Marketplace
- 1 to 90 days
- AWS Data Exchange fee on public offers
- 3%
- Datarade commission, by plan
- 15% to 30%
| Route | Buyer has to use | Seller's fee | Delivery | Good fit when |
|---|---|---|---|---|
| Snowflake Marketplace | Snowflake | Not published in the docs we checked | Live share into the buyer's account | Structured tables that buyers query in Snowflake |
| AWS Data Exchange | AWS | 3% on public offers; 1.5% to 3% on private offers | S3 files or access, Redshift, APIs, Lake Formation | Buyers already store and process data in AWS |
| Datarade | Nothing specific | 15% to 30% commission by plan; annual fee on paid plans | Agreed between provider and buyer | A data company wants inbound leads from many industries |
| Direct sale | Whatever you agree | Your own sales and legal costs | Per contract | You already know the buyer |
| A broker | Whatever the deal needs | A commission agreed with the broker | Per deal, often a data room | The data is one-off, unpackaged or sensitive |
Where Snowflake Marketplace is better
- Zero-copy delivery. Buyers query shared data in place, so there is no export, no transfer and no stale copy to chase.
- Billing is built in. Paid listings bill the consumer through Snowflake and pay out through Stripe, so you don't invoice every customer yourself.
- Trials are easy. A limited trial of up to 90 days lets a buyer test the data before paying.
- Reach inside a large customer base. Your listing is visible to teams who already pay for Snowflake and look there first.
What DataBroker doesn't do
None of this is something DataBroker offers. We teach brokering and provide tools for sourcing and closing deals, not a data-sharing platform. If your data is a set of tables that buyers will query regularly, list it on Snowflake.
Where an alternative fits better
- The data is not tabular. Source code, audio, video, images and document archives don't map neatly onto a shared table, and AI labs buying them usually want files.
- The owner doesn't use Snowflake. Opening a full account and learning to manage shares is a real cost for a company selling one dataset once.
- The buyer pool is a handful of companies. Licensing training data to a few AI labs is a negotiation, often with exclusivity terms, not a catalogue purchase.
- Nobody has checked the rights yet. A listing assumes the owner can license the data. For an archive left behind by a closed company, that is the first question, not a formality.
Where brokers work
Brokers work in that space. The DataBroker academy walks through finding owners, checking rights and consent, putting a value range on the data and signing the documents in order, and the app supplies the lead finder, value estimates for codebases, tasks and raw data, contract templates and a CRM to run it.
A quick decision path
- 1
Check the format
Tables that update on a schedule point to Snowflake or AWS. Files, code and media point to a direct or brokered deal.
- 2
Check where buyers work
Ask your three likeliest buyers which platform they would want it on. Their answer often settles the question.
- 3
Check the rights
Before any listing, confirm who owns the data, what the people in it agreed to, and whether resale is allowed.
- 4
Price it
Work out a range from what it would cost the buyer to build the data and what it is worth to them now, then pick the pricing model that matches how they will use it.
More about snowflake Marketplace and the alternatives for data sellers
Limits of this comparison
Sources
5 sources · checked Nov 7, 2026
The DataBroker team checked the facts on this page against 5 public sources, last on .
- Snowflake docs: About listingsListings built on Secure Data Sharing, listing types, 1 to 90 day trials, cross-region sharing · Checked
- Snowflake docs: Use listings as a providerFull account, provider profile, terms acceptance, paid-listing countries · Checked
- Snowflake docs: Paid listings pricing modelsUsage, subscription and installment pricing; Stripe and capacity payouts · Checked
- AWS Marketplace Seller Guide: listing feesAWS Data Exchange fees · Checked
- Datarade provider application pageDatarade plans and commission · Checked
Snowflake Marketplace and the alternatives for data sellers FAQ
Do buyers need a Snowflake account to use Snowflake Marketplace data?
Yes, for normal listings. Data is shared into Snowflake accounts. Snowflake also documents read access for external engines to managed Iceberg tables, but the standard Marketplace path assumes the consumer uses Snowflake.
Can a Snowflake trial account sell data on the Marketplace?
No. Snowflake's provider documentation says a full account is required; trial accounts can only share with specific consumers, and reader accounts cannot be providers at all.
How do providers get paid on Snowflake Marketplace?
Through a Stripe payout account. Stripe pays the provider after the consumer pays, unless the consumer bought with a Snowflake capacity commitment, in which case Snowflake pays the provider.
Is Snowflake Marketplace good for selling AI training data?
It can work for structured, tabular training data. Much training data is code, text archives, audio or video sold to a small number of labs under negotiated licences, where a direct or brokered deal is usually more practical.
What is the difference between a private listing and a Marketplace listing?
A private listing is visible only to the accounts you name. A Marketplace listing is public to Snowflake users and needs an approved provider profile.
Related
- Where to sell data
Where to sell data depends on the dataset: compare cloud marketplaces, listing sites, brokers, direct deals and asset sales on fees and fit.
- How to price data
How to price data you plan to sell or license: the five common pricing models, when each fits, and how to set the number.
Join the DataBroker academy
The DataBroker academy and tools: find companies with data to sell, price it, license it and close the deal.







