Glossary

What is a data exchange?

A data exchange connects organisations that hold data with those that want it, and handles the secure transfer between them.

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Definition

A data exchange is a platform or network that lets data providers make datasets available to data consumers and moves the data between them securely, under agreed terms. It can be public, open to many parties, or private, limited to invited members.

Data exchange in plain words

The phrase has two meanings. In computing, data exchange simply means moving data between systems while keeping its meaning intact, as when two programs swap files in an agreed format.

The meaning used here

In the data business, a data exchange is a platform where one organisation makes data available and another receives it, with the platform handling access, delivery and often payment. This page is about the second meaning.

The roles on a data exchange.

Datarade's distinction

Datarade, which runs a data marketplace, draws a useful line: a data marketplace is associated with the commercial transaction, while a data exchange is associated with the technical transaction, the secure movement of data from provider to consumer. In practice the names overlap, and several products described as exchanges also sell data.

How a data exchange differs from a data marketplace

  • Focus: an exchange emphasises sharing and access control; a data marketplace emphasises a public catalogue and the sale.
  • Membership: exchanges are often private, with a host inviting named partners. Databricks, for example, lets providers make listings visible only to a specified group of consumers.
  • Money: data on an exchange may be shared without payment between partners, or sold. A marketplace almost always involves a price.
  • Operator: some exchanges are run by one company for its suppliers and customers, or by an industry body, rather than by a platform open to all sellers.

One of seven intermediary types

The UK Centre for Data Ethics and Innovation (CDEI) treats data exchanges as one of seven types of data intermediaries: online platforms where datasets can be listed and accessed, commercially or on a not-for-profit basis.

How four data exchange platforms charge sellers

We read each platform's own documentation and pricing pages on 2026-11-09 and recorded only what they publish. Where a page didn't state a fee, the table says so rather than guessing.

From each provider's official documentation, checked 2026-11-09. See Sources below.
PlatformWhat it isWhat the seller pays, as publishedHow sellers are paid or sell
AWS Data ExchangeThe data side of AWS Marketplace3% listing fee on public offers; private offers 3% under $1M, 2% from $1M to under $10M, 1.5% at $10M or more, 1.5% on renewalsAWS deducts the fee from the contract value and pays out through AWS Marketplace
Snowflake MarketplaceListings of live data shared inside SnowflakeNo fee or commission stated in the provider and paid-listing docs we readProviders set flat-fee or usage-based plans; payouts go through a Stripe Express account, which Snowflake says costs providers nothing extra
DawexData exchange technology that organisations use to run their own marketplaces and data spacesNot published; Dawex asks prospects to contact its teamThe organisation running the exchange sets the business model, including pricing and licensing of data products
Databricks MarketplaceAn open exchange for datasets, models, notebooks and apps, with optional private exchangesNo provider fee stated in the provider docs and policies we readListings are marked free or paid; providers attach their own terms of use, and public listings require joining the Databricks Data Partner Program

Two caveats

Two caveats. Platforms change their terms, so check the live page before you list. And a missing fee in public documents doesn't mean selling is free of cost: there may be partner agreements, cloud computing charges or terms negotiated case by case.

For a full comparison of AWS Data Exchange with other routes, including its personal data rules, see our separate page.

When an exchange suits a data seller

  • The buyers already work inside that cloud or platform, so access needs no new pipeline.
  • The dataset is updated regularly and many buyers want it in the same form.
  • You want to share with a known group of partners under controlled access, rather than publish to everyone.
  • You can meet the platform's eligibility rules and support subscribers over time.

When it doesn't

An exchange suits less well when the data is a one-off archive, needs heavy custom work per buyer, or contains personal information that the platform's rules restrict. Those deals usually happen directly between the parties, sometimes with a broker finding the buyer.

Where DataBroker fits

We don't run a data exchange and we don't list data. DataBroker teaches people to broker data between companies, and part of that job is deciding whether a seller's data belongs on an exchange, in a direct licence, or both.

Platforms like the four above are often the right answer for packaged, recurring products. Brokers earn their place on the deals that don't fit a catalogue.

Sources

6 sources · checked Nov 9, 2026

  1. AWS Marketplace Seller Guide: listing feesAWS Data Exchange public and private offer fees · Checked
  2. Snowflake: Use listings as a providerProvider requirements, Stripe Express payouts at no extra cost, no fee stated · Checked
  3. Snowflake: Paid listings pricing modelsProvider-set pricing; payment flow through Stripe · Checked
  4. Dawex: Data Exchange SolutionWhat Dawex sells, orchestrator-defined business models, no published fees · Checked
  5. Databricks: Get started as a Marketplace providerProvider requirements and the Data Partner Program · Checked
  6. Datarade: What is a data exchange?Exchange as technical transaction, marketplace as commercial · Checked

Data exchange FAQ

What is an example of a data exchange?

AWS Data Exchange, Snowflake Marketplace and Databricks Marketplace are well-known examples run by cloud platforms. Dawex provides the technology for companies and industry groups to run their own exchanges.

What is a data exchange platform?

Software that lets providers publish data, control who can access it, and deliver it to consumers, often with billing and licensing built in. Some are hosted by a cloud provider; others are licensed to an organisation that runs its own exchange.

What is a private data exchange?

An exchange where listings are visible only to invited members, such as a company's suppliers or a group of partners. Databricks and Snowflake both support sharing with named consumers rather than the public.

Do I need to be on the same cloud as the buyer?

On most cloud exchanges, yes: AWS Data Exchange delivers into AWS, Snowflake Marketplace into Snowflake accounts, and Databricks private exchange members must be Databricks customers. A direct licence avoids that limit.

Related

  • Data marketplace

    A data marketplace lists datasets from many sellers in one catalogue, so buyers can search, sample and subscribe without separate negotiations.

  • Where to sell data

    Where to sell data depends on the dataset: compare cloud marketplaces, listing sites, brokers, direct deals and asset sales on fees and fit.

Take the DataBroker course

The DataBroker course and tools: find companies with data to sell, price it, license it and close the deal.